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Freedom Mallows

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If you've spent much time with me (either online or in real life) then you probably already know how much I love marshmallows. When I was a teenager I used to stick them on the end of a nail file and toast them over a candle whilst obsessively re-watching Clueless and wishing I had Cher's life. I'm different now, classier, I have skewers. I'm also switched on to what gelatine actually is these days so vegan mallows are the only way to go.

Freedom Mallows have been a favourite of mine since they first appeared in stores and I was stoked when they agreed to send me their new repackaged and rebranded marshmallows to try and review. 


I've always been a bit of a mallow purist picking up the white Vanilla Mallows every time. When something's this good it's hard to break away from it. These are perfectly sweet and pillowy and I love them. They aren't as puffy as Dandies, which aren't available in the UK yet, and they remind me a little of flumps, remember those? I loved those.


Next I tried the yellow coloured Vanilla Mallows which, if I'm totally honest I don't quite understand. I've always been unsure about purchasing these in the past assuming they must taste strange but they taste exactly the same as the white version. Do people have childhood memories of yellow marshmallows that I've missed? I have puffy pink mallow memories but nothing's ringing a bell with yellow. Do the people at Freedom Mallows just think yellow's a fun colour? I don't know, I do know that it didn't stop me eating them.


The Strawberry Mallows turned out to be a total revelation. Whilst I had fond teenage memories of eating pink marshmallows I had no recollection of them tasting like strawberry. In fact I found the idea a little odd at first but after my first taste I realised I'd been so, so wrong. I ate the whole bag in one go, they're so freaking good.


I was ridiculously excited to try the mini mallows but I wanted to hold out for an occasion, mini mallows aren't just for shoving into your mouth in handfuls y'know... Okay, okay, I totally did that but only with half of them.


I took the mini vanilla marshmallows along to my favourite local hot chocolate spot, Chocaffinitea. They do spanish style single origin hot chocolate which is always hot, always vegan and always and ready to go. It's pretty great as is but the marshmallows make it extra special. I kept adding more and more.


I had something special in mind for the mini pink & white vanilla marshmallows too, Krispie Cakes. I hadn't made Krispie Cakes for a long time, probably ever since Kellogs screwed up all of the vitamin D in their cereals and made them non-vegan, and I'd never had them with mallows. Randi and Sal were coming to sleep over so I veganised this recipe but with added mallows and chocolate krispies so I think I've changed it enough to feature it below.


Double Chocolate Marshmallow Krispie Cakes

  • 90g Doves Farm Cocoa Rice Cereal
  • 100g Dark Chocolate (try to find something hovering around the 50% cocoa mark)
  • 60g Margarine cut into small pieces
  • 3TBS Golden Syrup
  • 1/2 bag Freedom Mallows (divided)
Melt the chocolate in a bain marie stirring constantly to avoid burning. Add the margarine and stir until melted. Add the golden syrup and stir in. Gently fold in the cocoa rice cereal and just under half of the bag of mini marshmallows. Spoon into 12 cupcake cases and top with the remaining marshmallows. Leave in the fridge to cool for around an hour and then eat. 


The finished product! Nick, Sal, Randi and I devoured these pretty fast. They were most excellent.


Freedom Mallows are available from Infinity Foods in Brighton, The Health Store in Nottingham and Edinburgh's Real Foods as well as UK wide at Holland and Barrett, Whole Foods UK locations and many other independent retailers. Online stockists include Vegan Store and the Viva! Shop and if you're in Aus you're in luck because Freedom Mallows can be purchased online from both Vegan Perfection and Green Edge. Freedom Mallows have recently made it to Sweden too, you can pick up a bag from Astrid Och Aporna or some ICA and Coop supermarkets, hopefully the rest of Europe won't be far behind. 

If all of this marshmallow talk has your craving a s'more or yearning to whip up a batch of my marshmallow krispie cakes then I have good news for you. I'm giving three people the chance to win two bags of mallows (white and strawberry) and a promotional Cedric the Sloth shopping bag. Yay!

To enter just leave a comment telling me what you'd do with your marshmallows. Winners will be picked at random. The giveaway closes on December 19th at 12pm GMT. This competition is open to residents of the UK and Sweden only. Please be sure to leave your contact details, e-mail, Twitter, Instagram, or your blog profile work for me!

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